How to achieve success in the new digital market, each watchmaker has their own point. In the latest edition of our Watch & Jewellery Guide, GQ Deputy Editor Bill Prince got the low-down in an exclusive interview with TAG’s CEO Jean-Claude Biver. And He said that the advent of the smartwatch is a unique way to attract the younger generation.
“The more the young generation wear a connected watch, the more they will get used to wearing something on the wrist, which they are not doing now,” said Biver. “Thanks to the connected watch, the wrist has never been more promoted than it is today.”
And in his opinion, TAG Heuer’s impending release is the first real luxury model on the market, unlike Apple’s offering.
“Google made an analysis to decide who would make the best partner, and it was replica TAG Heuer. Why? Because they see how Apple tries to be a luxury brand. They hired the CEO of Burberry [Angela Ahrendts], they hired the CEO from YSL [Paul Deneve] – they are absolutely making the effort to become a luxury brand. And [for Google and Intel] one of the options is to do something with TAG Heuer.”

And also he mentioned that, they won’t make the same watches like Samsung, Suunto,or Polar…, if they do this, there will be no contribution to this industry. So they will try their best to make a typical Swiss watch. And more importantly, the watch must wear all the DNA of TAG Heuer replica watches.
Most people believe that Apple watch represents the smartwatch market, actually, there’s far more to the booming smartwatch market than that. Traditional watchmakers are trying their best to create something sleeker and smarter. Swiss brand TAG Heuer is one of the first. And it will be launching its first connected watch in October or November this year.
Yet, we haven’t got much detailed information about this timepiece. All we know is that it’s price will be about ￡900 and under collaboration with Google and Intel, it will be an Android-powered device.
After knowing all of these above, we believe that TAG’s Sartwatch can shine it’s own unique light and stand out in the new market.